Kelli, Tim suggested I share this SVP Global Sales profile with you.
This executive delivered $38M in international revenue growth across Americas (+29%), APAC (+22%), and MEA (+12%) by building a Government & Defense sales function from zero—while simultaneously stabilizing a satellite business in a Starlink-disrupted market.
Previously accelerated TCV growth from +33% to +68% over three years while transforming connectivity models from hardware to SaaS/cybersecurity platforms.
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Executive Snapshot
Senior Vice President, Global Sales
20+ years driving commercial transformation across satellite communications, IoT, cybersecurity, and telecommunications. Proven track record architecting winning GTM strategies in disrupted markets.
Exceptional Growth Metrics
Delivered company's largest revenue quarter in history: +24% YoY growth while competitors declined. Regional performance: Americas +29%, APAC +22%, MEA +12% YoY.
Government & Defense Expansion
Built international government/defense sales capability (excluding US Federal/DoD) from the ground up. Closed $38M in combined commercial and international government contracts. Launched Indirect Channel Program generating 35% qualified pipeline growth.
SaaS Transformation
Three consecutive years of accelerating TCV growth: +33% → +42% → +68%. Successfully repositioned IoT connectivity business to recurring SaaS and cybersecurity revenue model.
Relevant Experience for Slingshot's Growth Phase
Slingshot Aerospace is transforming how governments and commercial operators understand and secure the space domain. Slingshot's mission to make space safer, sustainable, and secure requires a revenue leader with a proven ability to commercialize AI-driven space domain awareness, STM, and sensor network data.
This executive has direct experience leading growth in markets undergoing rapid technological shifts, such as defending legacy GEO satellite infrastructure against Starlink disruption. This background demonstrates their capability to scale revenue in dynamic environments where technology evolves faster than traditional buying cycles.
Their expertise includes successfully selling into international government partners, commercial enterprises, and primes serving these sectors. They possess a deep understanding of structuring pricing and packaging for complex enterprise and government buyers. Furthermore, they have a track record of leading global revenue organizations through significant transformations, including adapting to new products, new buyer segments, and new pricing models, all while consistently delivering exceptional growth.
The Transformation Story
Before: A Legacy Business Facing Disruption
When this executive joined a global satellite ground infrastructure leader, the situation was challenging. The legacy GEO satellite business had experienced four consecutive years of double-digit revenue decline. LEO entrants like Starlink were aggressively disrupting the market with lower prices and modern technology. Customer relationships were damaged. The sales organization was fragmented and underperforming. Market sentiment suggested the GEO era was ending.
After: Record Growth in a Declining Market
Within 18 months, the executive delivered a comprehensive commercial turnaround. The company achieved its largest revenue quarter in history - Q4 2024 showed +24% YoY growth while competitors continued declining. Total bookings increased 12% YoY in a shrinking market. The executive personally negotiated and closed $38M in strategic commercial and international government contracts, restoring customer confidence and market position.
The transformation extended beyond top-line numbers. They introduced value-based pricing strategies to defend margins against LEO price compression. They launched an Indirect Channel Program from zero, establishing a comprehensive partner framework that expanded market coverage without proportional headcount investment. They restructured the Global Government sales approach, creating dedicated specialized teams that transformed this segment into a high-growth revenue driver.
Proven Capabilities
Effective Pricing Strategies
This executive possesses proven expertise in developing and implementing pricing strategies that preserve value and defend margins, particularly in markets experiencing technology-driven disruption. Their experience includes successfully defending against new market entrants and establishing frameworks for value-based pricing.
Strategic Customer Segmentation
They have demonstrated a strong ability to analyze and segment customer bases to identify those most vulnerable to competitive disruption and those representing defensible, high-value opportunities. This strategic intelligence was instrumental in informing targeting approaches that delivered regional growth.
Scalable Channel Development
Through the establishment of an Indirect Channel Program from inception, this executive successfully expanded market coverage and generated new revenue streams. They have a deep understanding of how to build strategic alliance programs with primes, integrators, and data partners to achieve market growth without proportional headcount increases.
International Government & Defense Expertise
This executive built international government and defense sales capabilities from the ground up, requiring a thorough understanding of budget cycles and complex procurement processes. They have a track record of successfully navigating these challenges within international government and allied defense agencies.
Strategic Alliance & Partnership Architecture
They possess extensive experience in structuring strategic alliances to deliver end-to-end capabilities by leveraging external partnerships rather than owning the entire value chain. Their history includes successful collaborations with major technology and defense partners.
Relevant Experience
01
Pricing & Packaging Strategy Expertise
Proven track record in developing and implementing consumption-based pricing models and flexible packaging for sophisticated technology portfolios. Skilled in structuring tiered offerings that enable customers to start with high-value use cases and expand over time. Established clear differentiation between commercial and government pricing frameworks.
02
Federal & National Security Sales Architecture
Experience in architecting and managing federal and national security sales pipelines, including building and leading dedicated teams focused on government and allied space agencies. Implemented disciplined opportunity management using robust qualification methodologies to improve forecast accuracy and navigate complex procurement processes.
03
Channel & Alliance Ecosystem Development
Successfully developed and expanded channel and alliance ecosystems with defense primes, systems integrators, and data partners. Created structured partner programs with clear benefits, MDF allocation, and technical enablement. Identified and executed white-label and OEM opportunities, enabling scalable market expansion without direct sales overhead.
04
Sales Organization Design & Capability Building
Expertise in designing and optimizing sales organizations, structuring teams to differentiate between new customer acquisition and expansion/retention strategies. Implemented strategic account planning for key government and commercial accounts and built SDR/BDR capacity focused on demand generation. Deployed effective qualification methodologies to improve pipeline quality and win rates.
05
International Go-To-Market Strategy
Developed and executed regional go-to-market strategies for allied governments and commercial satellite operators in EMEA and APAC. Leveraged existing relationships with international defense organizations and space agencies to create localized value propositions addressing regional space security and sustainability priorities.
Connecting on a Key Executive Hire
If you’re open to it, I’d welcome 15–20 minutes to see whether this executive fits now or should stay on your radar and whether my team can add support around your broader growth priorities.
Contact Information
Adrian Munoz
Co-Founder
ALAC HR Solutions
Email: adrian@alachrsolutions.com
Tel: 910-378-2950
About ALAC HR Solutions
Boutique search firm specializing in senior revenue leadership for deep tech and defense companies.
We focus on executives who have built scalable go-to-market engines in technically complex, highly regulated markets.

Confidentiality Note: This executive profile is shared for evaluation purposes only. All conversations will be conducted confidentially.